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Road user experience

How streets feel.Rated by the people who use them.

Counts and models show how many people use a street. Residents and road users tell you how it feels to walk or cycle there. We turn their ratings into a map you can plan with.

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What you get

Opinions, turned into data.

Three aspects
Residents rate street sections for safety, freedom from conflict and attractiveness, on a simple four-point scale.
A map of opinions
Ratings are aggregated per street into a map: a new data source in its own right.
Weighted ratings
People who walk or cycle a section themselves carry more weight in its score.
Full routes
A multimodal tracking app shows the routes participants take, by every mode they use.
Who goes where
Insights per group, such as parents with cargo bikes, daily commuters or newcomers, based on anonymised profiles.
Before and after
How ratings change after a new route or a street redesign.

How it works

Route, Ride, Rate.

With VelObserver for cycling and WalkObserver for walking, residents rate street sections on a map or from street-level photos. One tap is enough: from insufficient to brilliant.

Insufficient
Almost
Good
Brilliant

Campaigns focus on a theme, a group or an area: a neighbourhood with new cycle paths, feeling safe after dark, or the best routes to school.

Partner

Built by POSMO.

VelObserver and WalkObserver are developed by our partner POSMO (Positive Mobility). Participants' data is held by the POSMO Cooperative, a not-for-profit data cooperative based in Zürich.

Participants choose to share their own data and give explicit, informed consent before it reaches public authorities. They keep full control and can export or delete it at any time. An ethics council reviews how data is used, and results are shared in anonymised, aggregated form.

Stroomlens founder Roxy Tacq is a member of POSMO and leads its work in The Hague.

What you can do with it

From opinions to evidence.

Reach new voices
Hear from people you rarely meet at a residents' evening or through the local cycling club. Giving an opinion takes a minute, on their own phone.
Show support
Engagement makes visible where there is support for better walking and cycling.
Evaluate
Measure how people experience a change, before and after it is built.
Focused projects
Run projects for a specific group or theme, such as safe routes to school with pupils and parents.

Stronger together

Combine the lenses.

Experience adds the human view to every other lens.

Experience +

Walking & cycling volumes

Ask targeted questions. How do people rate the busiest streets? And why are some quiet streets hardly used?

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Experience +

Road safety risk

Compare how safe people feel with CycleRAP and iRAP risk scores. Where do perceived and measured risk match, and where do they differ?

Explore →
Experience +

Green & liveable streets

Hear how residents value their street as a place before you rebalance space between traffic and people.

Explore →

Share your question.

Tell us about your area and the questions you are working on. No obligation. We will come back to you with ideas and a tailored proposal.

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Email roxy [at] stroomlens [dot] com · Cascais, Portugal